Reem Acra combines tradition with a modern aesthetic and leads the way by continuously redefining the boundaries of fashion. While a student at the American University of Beirut, Acra’s talent was first discovered by a fashion editor when attending a party. Captivated by the intricately embroidered silk organza gown that Acra was wearing, she was pleased to discover that Acra herself had designed it from her mother’s dining room tablecloth. The editor instantly offered to host a fashion show for the budding designer, which took place 10 days later with resounding success. The brand’s signature is to combine tradition and trend, consistently updating the ideas of beauty and elegance. Acra believes in the strength and empowerment of women- to dress them with confidence to look and feel like their best selves.